We have another designer interview today! We're so excited the BasicGrey team shared with us the story behind how they developed one of their newest collections. Enjoy!
TELL US ABOUT ONE OF YOUR UPCOMING COLLECTIONS. One of our new lines is a Fall/Halloween line called Persimmon. We were really inspired by the Aztec prints and patterns trending right now and thought it would work perfectly with a fall line. We thought the use of navy really pulled it together for fall. This way we got a line of papers that were on trend with color and pattern and could be used for Fall or Halloween, but wasn't too theme specific.
WHERE DOES YOUR TEAM LOOK FOR INSPIRATION? Everywhere: shopping, fashion, magazines, the local art community, Pinterest… There are a lot of inspiring blogs that we follow too.
ONCE YOU HAVE A CONCEPT FOR A COLLECTION, WHAT IS THE DESIGN PROCESS LIKE? First we put together a style board. We pull together patterns that we feel work for the line. We make sure we have a good mix of patterns styles and scale and that they work cohesively together. We also pick colors at this point and fonts that have the feel we want for the line. Then we start designing papers and make sure the colors are working. Once we start laying the papers out together, sometimes we tweak them or add patterns that we feel are missing. When papers are designed we brainstorm what kind of embellishments will be a good fit and design those. The last thing we design are the stickers.
HOW DO YOU DECIDE ON THE NAME FOR A LINE? For the line name we all throw out options that we like and everyone contributes and then we vote and discuss what has the best feel.
HOW DO YOU NAME THE PAPERS? For papers we pick a theme for the names and stick to that main theme. For Persimmon we went with yummy Thanksgiving and fall type foods like Bread Pudding, Apple Crisp & Butternut Squash.
WHAT IS THE MOST REWARDING PART OF DEVELOPING A COLLECTION? THE MOST CHALLENGING? Most rewarding is when we pair the papers and we all get excited about how it all came together and works cohesively. Most challenging is getting to that place!
WHAT IS YOUR FAVORITE PIECE FROM YOUR NEW RELEASES? We love how we had very universal patterns for Persimmon and used our embellishments to pull in some Halloween themed pieces. This is especially obvious in our waterfall pack. There are lots of fun Halloween die cuts and journaling pages, but it also has Fall elements.