You spend hours gathering your supplies, and planning your project. You carefully craft your layout, card, or altered project to perfection. Now you MUST share it with the world. But the photograph you've taken of your project is grey, muddied, and unworthy of the perfection of your project. It's defeating and frustrating when something we've worked on doesn't shine online.
Today I thought I'd share my process for photographing my projects. Now don't run off and check my gallery to make sure I've followed this process every time. I don't. I'll just admit that right now. Sometimes I complete a project in the middle of the night and without a professional photography studio and the gear to properly photograph a project in the dark, I'm left to get creative. But this will give you one option for making your project photographs better.
Step 1: Gather Some Basic Photo Props
At the very least I suggest you invest in a white posterboard. Yep. Really. Look for one that is matte on one side and has a bit of gloss on the other. Not a big deal, but when you photograph your project on the glossy side it gives it a bit of reflection which is lovely.
Want something a bit more spiffy? Then look for natural
woods. I shop for cast-off desktops and cabinet pieces at my local hardware
store (or I've also found them at Ikea). I also found some beadboard that was already
painted white that I cut down to a more manageable size.
And I've even invested in some photography canvases that
look like wood. See this photo? It was taken on a photography canvas. I know!
It totally looks like real wood. You can find these canvases through Etsy or other online retailers. Make sure you purchase one large enough for your 12x12" layouts.
You will also need something to hold up your layouts. I went
the expensive route and selected two shampoo bottles to hold up my layouts.
You can use whatever works for you.
Step 2: Lighting is EVERYTHING!
Look for a room drenched in light. Not the fade the sofa, blind your eyes kind of light; but rather the illuminate the room in soft sunlight kind of light. Place your project near the light source. You can see right now mine is sitting on the floor where the window light brightens the project but doesn't directly shine on it.
Not enough light on your project? Sometimes you'll get dark
areas on your project. You'll need something white to "bounce" light
back onto your project. Again, those expensive posterboards or foam core
boards come in really handy about now. Place the posterboard where it captures
the light and bounces it back to your project. No you won't instantly notice a
bright pool of light on your project, but you will notice the entire project
looks evenly lit (sometimes I can't even see it until I develop the photo).
Step 3: To Stage or Not to Stage
That is the question isn't it? You can add additional props to your project if you want. I've gathered a few cute things over the years that you've likely seen pop up in my photographs. I often raid my teenager's room for her things or my son's room for toys. I keep a box handy of props. Again, this is completely optional. Here are a few ideas to get you thinking. When I use staging, I set the project on a piece of wood and then choose a background such as beadboard or a sheet of patterned paper, or even a cute piece of fabric placed behind my project looks great.
Step 4: Close-Up Photos
Taking a few close-up photos of your projects helps the viewer see the little details on your page. I prefer to place the project down flat on the white posterboard or the wood piece I've selected. Then I shoot in to the project like this:
Repeat this for each section of your project where you have a fun technique, or a unique cluster of products. Imagine you're seeing your project for the first time. What would YOU want to see? Include those detail photos when you share your final project photo.
Step 5: Processing Your Photo
I use Photoshop to clean up my photos. Many designers use Lightroom. And cameras are getting so smart these days that there is a lot you can do with your photo before ever printing it or uploading it online. If you're using your camera phone, try an Instragram setting. If you're using Photoshop be sure to check out Adrienne Looman's actions here in the 2Peas store or her Lightroom Presets here. I REALLY recommend the Clean Exposure one as it makes your photos nice and bright and very true to color.
Processing your photo takes some practice. And everyone has
a style they like. I like bright, bold colors that aren't too in your face.
Others like a warm, washed out tone on their photographs. As long as you feel it celebrates your
project appropriately, go for it!
Here are some examples of projects for which I used the above photography steps:
Hopefully you'll discover a system for photographing your projects that you love. You deserve to have your projects SHINE!



This is a wonderful post! Thanks so much for all the great tips. I'd never thought of using wood or wood looking materials or adding a layer of white for the light to bounce off of.
Posted by: LisaE | 01/21/2013 at 07:10 AM
This is a great post! Thanks for the tips!
Posted by: Margie Visnick | 01/21/2013 at 08:14 AM
Jen! This is so helpful! Just what I needed. These tips are simple yet I know they'll make a big difference. Thanks for sharing.
Posted by: Pinkabella | 01/21/2013 at 09:48 AM
great pointers even for those of us who don't own anything but a point & shoot or that don't own any photo editing software :) am gonna practice tomorrow with the white boards (we have plenty of those around the house) and see what happens!
Posted by: Kate Blue | 01/21/2013 at 09:40 PM
One of the most useful posts ever. Thanks!
Posted by: Nita K. | 01/22/2013 at 10:20 AM
Thank you so much for this little tutorial. So helpful, I'm definitey going to get some white beadboard and poster board!!
Posted by: Christine | 01/22/2013 at 10:48 AM
very helpful, i know my photos can be sub par. tagboard is on my shopping list!
Posted by: joetterer | 01/22/2013 at 11:09 AM
Loved this! Thanks for helping a crafter out.
Posted by: Cassi | 01/22/2013 at 03:35 PM
Jen thanks so much for sharing this. I was just thinking that I would love a tutorial on how to make my blog posts look better and voila! Thanks again. :)
Posted by: Laurie C | 01/23/2013 at 08:39 AM
I know I already commented but I just wanted to say THANK YOU again for this post. I actually had two extra pieces of plywood in the perfect size that I painted gloss white so this was a "freebie" for me. I placed my boards and took new pictures of ALL my layouts in my gallery. I swear the difference is incredible. I should have left the old pictures up just to show the difference but yes, they are crisp, true to color, perfect. Thank you again!
Posted by: Christine | 01/24/2013 at 02:07 PM
Awesome, thanks!!
Posted by: Jane | 01/30/2013 at 06:32 AM
Thank you so much for this informative article Jenn. You are amazing. Take care. :)
Posted by: Kim Thomas | 01/30/2013 at 09:18 AM
This is FABULOUS! I have been pulling my hair out lately about my project photos~ Thanks for all the great info!
Posted by: Tegan Skwiat | 01/30/2013 at 04:45 PM
Thanks for great tutorial! It might helped to newby :)
Could you please give me advice about photo gallery I could use to store and share link in blogger. i tried photobucket and picassa but they make my photos from photoshop ugly
Thanks
Posted by: SvetlanaV | 02/09/2013 at 04:41 AM