We're excited to have Jenni Bowlin sharing with us today! Read all about her inspiration, design process and favorites.
What are your upcoming collections? For the first time ever we have partnered with another artist to design our paper collection for this show and it is none other than new Garden Girl, Lisa Dickinson! We are so very excited about it (and know you will all love it). We also have some great embellishments, the return of our high quality rub-ons and several additions to current lines (like Mini Decks) that are sized perfectly for Project Life!
What was the inspiration behind them? Where do you look for inspiration? It’s no secret that I love the past – from 150 years ago to 30 years ago. I am always inspired by classic design and giving new life to something that needs a new audience. You will always see that same vein running through everything I design.
Once you have a concept for a collection, what is the design process like? Since I am not a graphic designer, it involves a lot of sketching, scanning and note-writing to convey exactly what I want! I don’t typically work in organized collections (meaning here’s your paper that matches your stickers that matches your embellishments). I always stick to 12 core colors (for the most part) and rely on the classics so that everything can intermingle – even if it’s something you bought from us 3 years ago, it’s still going to match something new just released.
How do you decide on the name for a line? How do you name the papers? I must admit this is always last minute for me. I let the papers show me the way I guess, once they are complete. I once named papers in a line after family members! That was my favorite.
What is the most rewarding part of developing a collection? What is the most challenging? I think the answer to both questions is the same – it’s rewarding when a collection is well loved and well received, but it’s challenging when it’s not. I’ve been around long enough to know that you won’t always get it right. I try to stay true to what I know and love and put it out there. There is always a vulnerability to that though.
What is your favorite piece from your new releases? As I’ve been playing around with everything on my desk this week, I would have to say the Clear Stamp Book Sets! They are so adorable put together as little mini books but they are perfectly sized too for Project Life or for page embellishments. We produced a set of Mini Decks with the same images, but there is such a versatility with the clear stamps – you aren’t stuck with one color option!